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GENERAL SALES REPRESENTATIVES
Have you ever heard the following statement!"WE
ARE ALL CREATURES OF HABIT"!
If
you believe that the above statement is true and you are still in sales, we can show you how to increase your sales commissions
by 25% to 200% maybe more with-in six months, maybe less! Guaranteed!Dear Sales Reps,
Making a living as a sales person is not easy, yet some of the highest paid people in our society make their living in sales.
What are they doing that is so different from those sales professionals who are barely making a living!
Well, sometimes it depends
on what you are selling; However, more often than not, it depends on the sales person him/her self! Based on my
research and more importantly, my personal experience I have found that in every case those sales professionals who understands
the Life Time Value of a customers makes far more money in sales than those who do not. There is clearly a powerful
difference between a sales professional and what I call a ... "One Hit Sales Wonder! The sales professional
is the person who clearly understands that each customer has what is referred to with-in the sales profession as a, "Life
Time Value"! He/she realizes that all customers are Creatures of Habit, (they like to deal with the same
person that they dealt with the last time), and ... just as important, they have family members and friends who more often
that not are also buying the same kinds of products and services that they buy! This is precisely why the Direct Sales
Industry is maintaining such strong growth numbers and continuing to set such powerful growth records even in our present
economy. It's called Word of Mouth! And this is the primary reason why some sales people do so much betters
than others.
WHAT DO I NEED TO DO
What do I need to do! Well the first thing any one who makes his/her living in sales need to do is understand that each
customer has a ... "Life Time Value"! Second, you need to be as professional and friendly as professionally
possible during any interaction with yours customers, and third, you need to make sure that your customers can get in touch
with you at any time that they need to at little or no cost. Forth, you also need to keep your name in front on them
at all times. Remember, ... "Out of Sight ... Out of Mind"! And fifth, you need to ask them for
referrals. HOW CAN I ACCOMPLISH THIS How can I accomplish this! In today's
world, and in keeping with the times, You need a WEB SITE! Having an effective web site can make a huge
difference in increasing responsiveness and customer satisfaction. With a web site you can do some things that is impossible
to get done without one. Staying in touch with customers through email is an inexpensive but very effective way of keeping
your business in the minds of your customers. You can and should always offer them the opportunity to communicate with
you online. Have them sign-in at your guest book and make whatever comments that they wish! Once you have
their email address you can then inform them about any special sales that has been scheduled and get them in ahead of
the crowd. You can also use this opportunity to ask them for referrals. The exact approached that I have
always used is ... I have a special gift for all referrals so please ... "TELL-A-FRIEND"!
This Special Gift always worked!
ALTHOUGH my commission and tip sales experience was only in the food service business and the auto sales business, my purpose
here is to talk about what I did which help me make on average twice as much as anyone else who worked with me, male of female!
No, I was not any better at bringing food, remembering what was on the menu nor could explain the features and benefits of
the car better than anyone else! My only claim to fame was that I was a student of people and personalities and, #1: I ALWAYS Provided them with the best possible service!
#2: I ALWAYS tried to find something to
complement at least one of the party members on, (don't over do it)! #3, I ALWAYS but ALWAYS asked my customers to ASK FOR ME the next time they came in so that I could
make sure that they received the best possible service! #4:
I ALWAYS but ALWAYS asked my customers to refer ME to their family members and friends. I used the exact same approach when I was in
the Auto Sales Business and it worked like a charm. I ALWAYS but ALWAYS asked my customers to ABS FOR ME the next
time they came in so that I could make sure that they received the best possible service, and I ALWAYS reminded them that
I have a special gift for all referrals so, please ... "TELL-A-FRIEND"!
My results were nothing short of amazing. YOU MUST ALWAYS REMEMBER
SOMETHING THAT you must always remember: People always want to feel good. Sometimes they go out to eat or even
buy a car for that reason alone. When you can be part of making them feel good, they began to like you. When you
make them feel good they automatically want to do something good for you. There is only one thing for them to do:
Give you a larger than normal tip or maybe even buy a car from you! BUT YOU ALREADY know this, Right! What you may not know is people need to see you
about three times before they will ever remember your name and UNLESS you were able to make a lasting impression on them the
first time that you met them, that customer will not have much of a "Life Time Value" to you! AN EXAMPLE OF the life time value of a
customer is as follows: Over the past five (5) or six (6) years, I have eaten breakfast at the same little local dinner
almost five (5) days per week, with few exceptions! During the course of that period of time, there were about
5 or six different waiters and waitresses who waited on me. None impressed me but the food was very good and their prices
were reasonable. On average my normal tip was about 10%. Some times I wanted to tip more but I was never very
impress with the service. And I was almost always approached with: May I help you, or would you like coffee, or something
like ... our special today is whatever!
NO ONE EVER approached me with ... Good Morning Carl, Thanks for Stopping By! Or something like, We Really appreciate
you visiting us so often. I will continue to try and provide you with the very best of service. As I said earlier, I always wanted to
tip a little more but I always felt like I would be screwing myself if I had.SO WHAT IS MY POINT SIMPLE THIS: It's very easy to increase your income by 25% to 50% just by doing
some of the things that we have already talked about above! But I told you that I could show you how to increase your
income by as much as 200%, Right! Well, in order to do that there are some specifics that you must be aware of/do!
They are as follows: #1. Always
greet your customers with a friendly smile, and remember they are not usually concerned about your day!#2. They came to eat as well as feel good, help them along the way!#3. Give them your name card with your web site address on
it! WHAT! What was that I just said! I'll say it again: You need to provide all of
your customers with your Business Card, (no matter what area of sales you are in), and you should also have your web site
address on it! This sounds crazy, Right! Perhaps it does, but the idea is to increase your income by up
to 200% and I have no doubt that this is what you need to do. Here why:AN EXAMPLE OF MY MORNING ROUTINE Get up, wash and check my email! Then I am ready to go out to
breakfast and I need to decide where to go! I already like where you work and I also like you but will you be
there today! Then I decided to check your web site, www.mywaitress/waiter.com. I find that based on your
schedule as indicated on your web site you should be there. I then decide to stop by your place and as soon as I arrive,
I ask them to sit me in your area!
Can you see how this is possible! Can you see how this will increase your TIPS or your Auto Sales, See my, (Auto
Sales Story)! As I said earlier, "WE ARE ALL CREATURES OF HABIT", and if you understand this and do some of
the things that we have talked about here, you will be well on your way to earning twice as much income than you did last
year, with even less customers, Guaranteed!A REAL LIFE STORY
Why am I telling you this! I am telling you this because this was a real life case. Several years ago I went to
Macy's to purchase a Suit! I met a young salesman who was not only professional but also very personable. He showed
me several very nice suits. I had a tough time making my selection because I liked all four of the suits that he showed
me. Anyway after about 30-40 minutes I made a selection, purchased the suit, that the young salesman and was on my way.
Several days later, after wearing the suit I realized that I really liked the suit and decided that I would go back and buy
at least one more of the suits that I had also liked. I look for the young salesman's business card,
but did not remember ever receiving one form him but I decided to take my chances. I drove back to Macy's, went
to the same area and looked for the young man. I didn't see him. I tried to describe him to another sales
person who was not very helpful. I almost decided to return home but decided that I really wanted another of those suits.
After about ten or so
minutes of checking out those same three suits that I had looked at before, I purchased all three! As I said, "WE
ARE ALL CREATURES OF HABIT"! I wanted to purchase my second, third, forth and maybe even all the rest of
my suit from the same young man that has waited on me so well when I purchased my first suit but I was not able to locate
him. I especially felt bad when I saw him come in as I was leaving. I even stopped him and told him that I had
looked around for him but could not remember his name! Here is my point: If he had made an effort to keep in touch with me. If he
had given me his business card and perhaps sent me a short THANK YOU post card, that also provided me with a means of getting
in touch with him that was easy and at NO Cost to me! If that young man had stayed in touch with me and considered my life time value, he would
have made an additional several hundred dollars of me alone. And get this, I have since purchased my son, now a man, over
five, (5) or six, (6) suits from Macys over the last several years. And of course, I had to also purchase shirts, ties,
shoes, socks, underwear and occasionally a hat or three! HOW MANY OTHER PEOPLE OUT THERE WHO ARE ALSO CREATURES OF
HABIT AS I AM!
We all
are "All Creatures of Habit" and once you understand that, your TIPS, COMMISSIONS and repeat customers, no matter
where you work, will began to GROW, and at a rapid pace, for as long as you main at the same location. And get
this: Many of your customers will follower you to a new location, provided you are not to far away and often times it
does not matter what establishment you are now at. . I switched many of my customers from Buick's to Chevrolet's,
simple because I was selling Chevrolet's at the time. I am told that this is almost unheard of in the Auto industry!WHAT CAN YOU DO IN ORDER TO WIN
BIG What can you do to position
yourself to WIN BIG in the sales business! Simple, provide ALL of your customers with an easy, cost free way to get
in contact with you. WHAT YOU
NEED IS YOUR OWN PERSONAL WEB SITE!
And that's where we come in at! We will build you a one page web site that will always
be up and ready to let your customers know exactly where you are and what your work schedule is! It will also provide
them with a means of contacting you and ... making an appointment with you if and when they are ready to buy!OK, HOW MUCH WILL THIS WEB SITE COST While the average web site can cost anywhere
from $1200 to $2900.00 plus about $50 per month for web hosting and required updates, with Web Site Managers charge on average
about $200 per hour, sometimes more; we will build you a one (1) page web site that will do all the things that you could
possible need and more for ... Get This, $150 per year! However, if you call me by 31 March 2009, we will build you
that same web site for $89 per year, (2 year minimum & including up to 6 changes per year)! <> If you need more than one page, (and we really cannot
imagine why), just call us and lets talk! We can meet yours needs! Not to worry, my house and car payments is
already paid! Because of demand,
your web site will probable take us about 7-10 days, (seldom longer), for us to get it up and running!If you need more information or would like to talk, please contact
me as follows: Ofc: 1-866-463-6939 ~ VM: 11-800-844-9639 x 4544 ~ Email: aacwcd@yahoo.comWith your own web site, even your old business,
(from another dealership will still take your customers directly you)! What A "Hell-Of-An-Idea"!
- Dowdy!"the Colonel"Carlton L. Dowdy, (US Army, (ret.)3337 WEST FAIRCREST DRIVE, ANAHEIM, CA 92804Ofc: 1-866-463-6939 ~ VM: 1-800-844-9639 x4543 ~ Email: aacwcd@yahoo.comPS: Are you interested in a
world class shopping trip where you get paid to shop, (because of our customer service commitment, we ask that you enter based
on the following age specifics): <>
If you are between ages 18 and 39 please ... Enter Here! <> If you are between
ages 40 and 59 please ... Enter Here! <> If you are between ages
60 and 99 please ... Enter Here! PPS: If you are a single
parent, we have something very special for you! Check out, www.singleparentsusa.com PPPS: If you ever decide that you
are interested in getting out of the car business, (or just need some additional income and can spare about 8 to 14 hours
per week), I have something that could fit you perfectly, as it does for me. Chow,"the
Colonel"
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