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DESPERATE
TOMES CALLS FOR DESPERATE MEASURES!
Dear Auto Sales Reps,
My name is Carlton Dowdy, (US Army, (Ret.). My friends call me, "the Colonel"! Several years ago I worked
as the Fleet Manager at Buick Mart in Cerritos and later as one of the two Fleet Managers at Tustin Buick, Pontiac GMC in
Tustin, Ca! I set sales records at both of those dealerships. At Buick Mart I set the largest one weekend
sales gross RECORD and the largest number of vehicles sold for a weekend and my overall sales were the highest of any Fleet
Manager prior to my arrival on record. There were not Fleet Sales, they were what I called FLEET Retail Sales, in other
words I had the TOP gross for the week end, (I sold 6 cars and made over $14,000 in commissions)! At Tustin I
concentrated on lease returns and became known as the king of lease return gross! My commissions averaged any where
between $800 and $1200 each! This may be more difficult in today's culture but the key was getting and staying in
touch with potential and real customers.WHY AM I TELLING YOU THIS!
Reason #1. To let you know that I know how to sell cars. No, I am not any smarter than you are. However,
once I got in touch with a customer or even a potential customer, I stayed in touch with him/her until he/she died.
In other words I worked my ass off. I did all that I could do to make sure that my potential customer knew when I was
at work and when I would be at home with my family, etc. Reason #2. The Internet. If I had had excess to the internet when I was in
the car business, (another idea I tried to sell to the Management at Buick Mart, but was told: "Colonel, you were,
"the Colonel" then ... I am in charge here and ... "that internet thing will never work for the car business",
if that fool had listened to me he would have been "the HERO" of the car business ... FOREVER! And I
would have probably still been in the business. Back then the money was great but I became burned out trying to stay
in touch! Now, with the internet ... it's easy! ARE THINGS DIFFERENT NOW! YES & NO! Things are very different now than back then. YES, you still
need to keep in touch! However, staying in touch now is ... Much EASIER ... all you need is a WEB SITE. You let
your web site keep you in touch with your customers ... as well as keeping them and your potential customers informed about
you, your schedule and what kind of deals that you can offer them ... all while you spend all that time with your family,
sleep or ... whatever!WHAT
AM I SAYING! I can build you
a working web site that will provide your customers with any and all the information that they need about yourself and the
cars that you sell or the special deals that you have, (of course you always have a few special deals). I remember one
time I sent out a postcard to about 30 of my Rivera customers telling them that I had an awesome deal on a NEW Rivera.
One of them came in to check it out ... the bottom line, I sold that Rivera to him for at about $6700 over Invoice. My commission
of over $1600.00! Man, what a deal!
Your web site It will also provide your customers with the normal hours that you work as well as your normal days off.
It will also provide them with a quick and easy way for them to contact you to set an appointment with you or just to be able
to contact you. You surely don't want then to call the dealership and talk to Pete, ... do you! What ever the case, the bottom line is
simple ... you are going to need to do things a little different if you are going to survive in this day and age with-in the
auto industry. let me help you Win ... BIG!ANOTHER VERY IMPORTANT THING!
IF you own a WEB SITE and you, for whatever reason, decide to move to a new dealership all you will need to do is contact
me and have me make the necessary changes on your web site for you. You WILL Not need to send out hundreds of letters
and post cards as I once did when I left Buick Mart. By the way, that mailing worked because the then GM at Buick
Mart called me and threatened to take me to court, (some bull shit about the store owning the customers)! I told him
to go for it, as my lawyers were standing by. He apparently change his mind, (I knew he was a dumb ass because if he
was not he would have been smart enough to not screw with me or my schedule and keep me there)! AT ANY RATE,
with your own web site when your customers and potential customers want to contact you, they will go to your web site and
once there they will not only know exactly where you are, they will also know why you left the old dealership, (if that what
you want them to know). FOLLOWING IS WHAT I SENT TO MY OLD BUICK MART CUSTOMERS!
Dear Friend,
Because of Management issues, (they informed
me that I was selling their cars for less MONEY than what they wanted me to sell them for ... (they wanted me to make more
money on each deal), I decided to quit! I am no longer at Buick Mart. However, I am aware that I promised you
that I would always take care of you and your family and friends car needs AND I still intend to do that. I am as of
this letter employed as the Fleet Manager of the Tustin Buick Pontiac GMC in Tustin California and they have informed me that
I can sell their cars at any price that I wanted to as long as they would make even the smallest profit.
I went on
to say that: I know that for many of you my move to Tustin Buick Pontiac GMC means that you will have to drive
about 25 to 50 miles further. Because of this my management has agreed to allow me to make you the following offer:
For every mile that you have to drive past
Buick Mart to see me I have been authorized to give you an additional $5 in discounts
off the price of the car that you purchase. All you will need to do is tell me exactly how many extra miles you had
to drive to get to me!
My old customers jumped all over this! I was amazed. I got
from 60 to 75% of my old Buick Mart customers to follow me to Tustin ... man was proud of myself and so was the management
at Tustin Buick Pontiac GMC!
My letter,
made Tustin Buick Pontiac GMC several hundred thousand dollars over the two plus years that I served as their Fleet
Manager. Of course I didn't do so bad either!
Once the management at Buick Mart found out about my letter, they were pissed! They call me several
times offering me my old job back and agreed to allow me to work my own schedule as well. After
I declined their offer they even tried to threaten me with legal action, stating that I had no right to contact ... "their
customers that way". What Bull! I told them to ... Talk to my Lawyer!
Well, you
understand what I am saying here! You are going to need to stay in touch with your customers/potential customers
and the Internet is the Least Time Consuming and Least Costly way of accomplishing this!
OK COLONEL, HOW MUCH WILL THIS WEB SITE COST!
While the average web site can cost anywhere
from $1200 plus about $50 per month for web hosting and required updates. Web Site Managers charge on average about
$200 per hour, sometimes more; however, as you may recall I was a Fleet Manager and I still have that, "Old Volume Feet
Manager's Mentality"! I am looking for numbers ... lots of numbers, therefore I will build you your personal
Web Site as follows:
<> I will build
you a one (1) page web site that will do all the things that you could possible need and more for ... Get This, a Fleet
Price of: $129 per year! However, if you call me by 31 March 2009, I will build you that same web site for $89
per year, (2 year minimum & including up to 6 changes per year)!
<.> If you need more than one page, (and I really cannot imagine why, just call
me and lets talk! It will probable take me about 7-10 days for us to get your web site up and running!
Well, that's it! Call me and lets get the ball
rolling!
"the
Colonel"
Carlton L. Dowdy, (US Army, (ret.)
3337 WEST FAIRCREST DRIVE, ANAHEIM, CA 92804
Ofc: 1-866-463-6939 ~ VM: 1-800-844-9639 x4543 Email: aacwcd@yahoo.comPS: With your own web site, even
your old business, (from another dealership will still take your customers directly you)! What A "Hell-Of-An-Idea"! - Dowdy!PPS: Are you interested in a world class shopping trip where you
get paid to shop, (because of our customer service commitment, we ask that you enter based on the following age specifics):
<> If you are between ages 18 and
39 please ... Enter Here! <> If you are between
ages 40 and 59 please ... Enter Here! <> If you are between ages
60 and 99 please ... Enter Here! PPPS:
If you ever decide that you are interested in getting out of the car business, (or just need some additional income and can
spare about 8 to 14 hours per week), I have something that could fit you perfectly, as it does for me.
 
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